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Afew Unveils Their “Highly Addictive” Diadora V7000

Düsseldorf based Afew is working with Diadora to deliver an edition of the V7000 under the Highly Addictive theme. Today, we get a first look […]


adidas Skateboarding Introduces the Matchcourt RX on the Tennis Court

adidas Skateboarding is putting the RX edition of the Matchcourt to work on the tennis court. adidas team member Daewon Song designed and built intricate […]


Dr. Wefa Discovers the Cure for Sneaker Addiction

Working at the Sneaker Research Institute in Düsseldorf, Germany, Dr. Wefa has discovered a new treatment for sneaker addiction. Surprisingly, the cure is more sneakers. […]


Arthur Huang Designs Plastic Sneaker Box for His NikeLab Air Max 1 Royal

Architect, structural engineer and CEO of Miniwiz, Arthur Huang is working with NikeLab to celebrate Air Max Day through a sneaker collab. Huang has chosen […]


Marc Newson Talks Kicks: Air VaporMax

Marc Newson is one of the three designers invited by NikeLab to create Air Max sneakers for Air Max Day 2017 (the others are Riccardo […]


Video: AFEW Interviews Sneaker Collectors for “Sneaker Addiction” Study

Düsseldorf based AFEW recently entered the halls of academia for some scholarly inquiry… Together with the Heinrich Heine University in Düsseldorf, we did a study […]


adidas Originals x SPEZIAL Spring/Summer 2017 Lookbook & Video Set in Jamaica with Chronixx

adidas Originals has teamed with Chronixx to help introduce its line of SPEZIAL apparel and footwear for spring/summer 2017. The reggae artist serves as the […]


adidas Introduces “Turbo Red” in EQT ‘Only the Essentials’ Film

adidas Originals just premiered this video that narrates the history of EQT, from its spartan performance origin to its streetwear evolution. The standard color for […]


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