Sneaker Con, the popular travelling US based sneaker culture & lifestyle event made it’s much-anticipated UK debut this last weekend at West London’s Olympia exhibition space as it begins its global foray out of the United States. Much like it’s US events, the large open floor space format of the show of the Olympia drew huge crowds travelling from all over the globe to visit, trade, sell and to get the chance to meet major sports and sneaker/Youtuber personalities all under one roof within the one day London event. Crep Protect were on hand with impressive displays showcasing super rare sneakers, busy sneaker cleaning stations, raffles and hoop contests/prizes. Throughout the whole day big lines gathered for autographs while exclusive event merch was offered alongside meets with various popular Youtuber’s and sneaker impresarios from Bronx born sneaker veteran Mayor, Urban Necessities Two J’s Kicks aka Jaysse Lopez, Money Kicks who brought along MBE/WBF world boxing champion Anthony Joshua, Boost God aka ‘Oh it’s Teddy TV’, and Qias Omar of Qrew TV who’s apparel stand kept lines the longest all day long. Attendees were busy packing stands perusing stalls of all manner of sneakers from every major brand, while artwork, accessories and hyped apparel were available to purchase. The event was very busy, and attendees were lined up outside awaiting entry well into the late afternoon.
If you were there, don’t forget to check out our Sneaker Con London’17 On Foot Feature to see if your heat kicks got snapped! Many thanks to Mr. Yu Ming and Alan/Sneaker Con team, and we will look forward to seeing you all again at the next UK event.
All photography by EU Kicks