Russell Westbrook is the on-court face of the Air Jordan signature line. In addition to playing in Air Jordan kicks, Westbrook also has a fashion focused sneakers, the Jordan Westbrook 0.2 and Westbrook 0.
This season, Jordan Brand is now set to release a performance signature sneaker, the Jordan Why Not Zer0.1.
The sneaker will debut on the 15th of January in the graphic focused Mirror Image colorway in limited numbers. Then, on the 15th of February, the 2-Way colorway will release.
Crafted for the dynamic game and personality of the reigning MVP and fashion king, the Jordan Why Not Zer0.1 is highlighted by its smooth vamp, which, fitting for Westbrook, offers dual purpose. First and foremost, it serves the MVP’s key footwear need: forefoot containment. Westbrook plays high on his toes, always ready to push to the hoop or convert a rebound or steal into a fast break. For this, he needs stability over the sole unit, such that no added movement minimizes response when shifting direction or getting maximum bounce to the rack. Combining his style, specific performance needs and Jordan Brand soul, the end result is a futuristic silhouette that features a fused mesh upper, full-length Zoom Air unit and a compression-molded pylon foam piece engineered for flight.
Behind the scenes, Westbrook works closely with Jordan designers and the Thunder equipment manager, Wilson Taylor, to ensure his feedback is clear and concise. “Russ is a detail-oriented guy. He picked up on every little thing [when testing the shoe],” shares Taylor.
After every wear test, Taylor is responsible for relaying Westbrook’s thoughts back to the Jordan team. “After each test, he’d share some feedback. He’d tell me ‘see if they can do this. See if they can extend the padding here.’ It was a good process,” he says.
That part of the process, the dialing of the fit and feel, is elementary for Westbrook. He wants things comfortable. He wants supreme confidence in his tools, even if it requires getting into the weeds. “The biggest part is the amount of comfort and security the shoe provides,” he says. “It allows me to move and jump at a fast pace, something that I think is very, very important.”
Of course, looking good is important too. That’s where the second element of footwear design, adding personal style, comes into play.
“My favorite part of the design process is storytelling,” says Westbrook. “Being able to tell my story through colorways and at different times during the season is a lot of fun.”
Westbrook will debut a PE version of the Mirror Image colorway on court. This colorway exhibits the pleasure Westbrook derives from sharing a narrative. Its upper is plastered with images referencing a heavily postered room, and shows how sporting icons are celebrated over generations. “Allowing me to have my own shoe is a great opportunity to tell my story, extend my Why Not? motto and explain the whole background behind it,” Westbrook says.
The official global launch colorway, 2-Way, perfectly captures both Westbrook’s game-changing presence on both sides of the court and the design’s eye-catching contrast from smooth vamp to jagged heel. Like Westbrook’s playing and off-court looks, this colorway masterfully balances a “Why Not?” approach to style and performance.
Westbrook expects to get a lot of reactions out of his shoe. “This shoe is futuristic and something that people will take a double look at,” he says.