Puma showcase their newest addition to their ‘Run the Streets’ campaign with their new Puma Tsugi Shinsei lifestyle runner.Â Taking relevent design cues from their storied performance heritage, theÂ all-new Tsugi silhouette is quite a departure and encapsulates drawn influences and functionalities of efficient Japanese design. The Japanese themed concept ‘TsugiÂ Shinsei’ model, translating asÂ â€˜Next’ and ‘Reborn’ in Japanese, relays aspirations of the next generation and of always forward moving, with a blend of modern technology with an eye firmly fixed from, and paying homage to Puma’s traditional roots. The new Tsugi running rangeÂ proudly feature Puma’s most innovative cushioning technology, the Ignite Foam, offering reliable flexibility in the forefoot and cushioning in the heel for maximum stability and comfort. What began as performance technology winning on the track, is now available in the Tsugi Shinsei, an urban runner with its streetstyle aesthetic incorporating the very current and popular tech-wear looks. The ‘Shinsei’ features the new dualÂ lacing concept securing the forefoot shroud over a mesh sock knit upper. Once secured, the fit is balanced and creates a fully formed, comfortable fit. With a clear eye on creating a uniquely styled runner, with distinctive looks fully performance enhanced, the ‘Shinsei’ has definite individual strike appeal.
The Puma Tsugi Shinsei is available now at select stores and online from select boutiques likeÂ Hanon Shop and a wider release is scheduled from 4th May priced at Â£95
(All photography by EUKicks)