Puma not just with Rihanna leading the style charge in their massively popular women’s footwear & apparel campaign, get ready to launch the continuing ‘Do You’ range featuring the Puma Suede Heart editions with Cara Delevingne. No longer just a catwalk presence, her busy curriculum sees her step up with acclaimed film work and global activist duties while empowering women to be true, and never take ‘no’ for an answer. Continuing from her Rihanna directed campaigns last year, this spring the activist/model returns with her own special make-up of the classic Puma Suede heart editions.
from Puma UK –
”…It creates a conversation that encourages women to be confident, motivated, and never willing to compromise on anything from their personal style to their workouts to their life. Living up to the mantra that the ‘only way to be you is to #DoYou’, the campaign shows Cara in her natural, candid element, wearing pieces from Puma’s latest Women’s Sportstyle and Bodywear ranges which she styled herself. Cara stresses that you should dictate your own destiny, from your attitude towards life down to your personal style. You should look through the same lens when you make fashion choices. “It’s about finding yourself. It’s good to be inspired and look up to people but to find what really makes you happy, no matter what that is, don’t follow the crowd,” she adds.”
The ‘Do You’ Spring-Summer ’17 campaign launches this month featuring sports-inspired products from PUMA Sport style and Body wear. The Puma Suede Heart features a soft suede upper and finished-off with thick velvety laces that create the perfect bow. Available via Puma online soon – in pastel colourways of Aruba Blue, Prism Pink and Soft Fluo Yellow – RRP tbc