This season Nike Basketball stands in awe at how good Kobe, LeBron and Kevin Durant are on the court and have decided that they are superhuman in their ability.
Raining down long-range jumpers; thunderous, posterizing dunks; dribbling through entire defenses – these are the qualities of superhumans.Nike honors these stars and their super powerd status by championing Kevin Durant’s lightning speed, Kobe Bryant’s unparalleled snake-like vision and awareness, and Lebron James’ diamond-hard toughness.
The Superhuman theme has been translated on the Zoom Hyperflight.
The Hyperflight’s designer, Eric Avar, thought back to his meetings with Bill Bowerman and remembered 1 key question:
“Can you make it lighter?”
When the shoe released in 2001, history was made with the Air Hyperflight as it was the first Nike basketball shoe constructed with traditional performance running ideology, providing superhuman speed to whomever wore them.
The three kicks are set to release on the 29th of March.