By R. Brown on October 17, 2017

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Tonight marks the start of the 2017-18 NBA season. The drama is starting early with Kyrie Irving returning to Cleveland as a Boston Celtic to face-off against LeBron and his former team.

Nike has its own drama to present during the match with the premiere of the Want It All commercial. Centered around the fictional character of Donte Grand, going from pick-up games to the biggest stage in basketball.

The video features Nike ballers LeBron James, Paul George and Kevin Durant.

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