Nike has officially announced its collaborative Air Max 97 pack with Undefeated. To put the release in context, Nike has shared quotes from Eddie Cruz of Undefeated.
“The Air Max 97 is one of those pinnacle sneakers that changed everything when it came out. Nothing had looked like it at the time; the shape, lacing system and metallic silver gave it a more premium feel people hadn’t really seen before. Upon its release it stopped everything, it screamed future”
-Eddie Cruz (UNDFTD co-founder)
“Celebrating our 15th anniversary on the 20th anniversary of the Air Max 97 felt like a natural opportunity .Why not use a model that is not only respected by our organization but also spoke of the future in its time? The design embodies Undefeated. We offer an elevated aspirational life style. Something for people to aspire to, to be driven towards and when you have it, you want people to know it.”
Nike describes the designs as proving a luxury twist to the retro for evoking Gucci colors in a choice of white or black with green/red accents.
Undefeated will exclusively debut the sneaker on the 16th of September. A global release will follow on the 21st of September.