Jordan Brand is expanding its presence in China with the opening of a new shop in Beijing. Touted as the largest Jordan Brand store in Asia with multiple stories and a full size basketball court.
As a tribute to this mindset, Jordan 9 Guanghua showcases work by international artist Jayson Atienza with “Commit to Win” and “Take Flight of BJ” themes.
Designed for Beijing
In addition to stocking the best globally released Jordan Brand products, Jordan 9 Guanghua will also feature hyperlocal product customization with 365 brand icons and the debut of Beijing Icons, which are inspired by local Beijing courts and landmarks.
Commit to Win: Jordan 9 Guanghua Court, Jordan Flight Club and Flight Lab
Jordan 9 Guanghua is committed to do more than just providing athletes with the best products. With a newly branded regulation size Jordan basketball court in the store, Jordan 9 Guanghua Court will provide the most fluid and systematic consumer experience from gear purchasing to trial. The Jordan 9 Guanghua Court will also be home to Jordan Flight Club services every Saturday and Sunday, serving athletes with the best products and top-flight competition. The Flight Lab inside the store provides an immersive basketball trial zone where consumers can weartest product by shooting hoops and participating in custom drills with the guidance of Jordan certified store athletes.