As we continue at pace and dive headlong into March aka the month of Air Max, leading to Air Max day on the 26th, here we bring you another great, insightful featurette from Nike sharing for the first time ever, glimpses of their much speculated, seldom publicly seen Nike Air Manufacturing Innovation facility. The story of Nike Air’ beginnings is oft told and has since pretty much set the stage for changing running footwear forever. Nike’s constant push for refinement and innovation pace has ensured that the Air concept has never been complacent where it could be continually improved as technology and modern athletic demands became available and increased respectively. The Nike Air running shoe concept is now in its 30th year and we have Frank Rudy and Phil Knight to thank for it, Frank for presenting the conceptual ‘Air Bag’ idea to Phil, and he (literally & physically) ran with it. The rest as you know, is history.
Today, the Nike Air Manufacturing Innovation facilities, on two sites, one in Nike HQ at Beaverton and its second in St. Charles, Missouri have created a staggering, combined 3.5bn Nike Air units. It employs a workforce of 1,300 highly skilled people, running around the clock, to make this happen. Each of them playing a critical role in fine-tuning Air technology to deliver precision performance, at a microscopic level. Impressively, and little known also is that Nike recycle and re-use 90% of waste product in this process. And this month, the Nike Air VaporMax will showcase globally the very latest incarnation of the Nike Air Evolution.
from Nike UK –
”… For the first time ever, we’re sharing with the world how we breathe life into Nike Air. Take a look at this video “Fresh Air from Oregon” and get an inside look into Nike’s Air Manufacturing Innovation facility. Already a global phenomenon, Nike is taking Air to places that were never dreamed possible. New materials, computational design, and manufacturing tools are pushing the limits of this technology. As a result, Air is going to translate far beyond running—making waves in new sports and style. With the new VaporMax, that future is already here today. It delivers on our most daring dream: helping every athlete feel the unparalleled sensation of walking on air. Every VaporMax air unit is built in Beaverton, Oregon.”
Stay tuned to EUKicks for the month of March as we bring you the latest info on the 2017 Air Max Day collection drops, and our Air Max 1 Lookback features delving into classic, past Nike Air Max 1 releases.