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The Distinct Life x Reebok Ventilator


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Update: Although the kicks are related to Frank the Butcher and his BAU label, they are the work of the Rick Williams (co-owner of Burn Rubber) and his creative agency The Distinct Life.

Frank The Butcher laid his touch on the Reebok Classic Leather for the sneaker’s 30th Anniversary Collection back in February.

Just a month later, he has a second collaborative release with Reebok. This time, he is working with the Ventilator, giving the sneaker a burgundy leather upper with a grey mesh underlay. Just like with his Classic Leather, BAU or Business As Usual is key to the design appearing on the heel and hang tag. Adding another personal touch, FTB has inscribed “distinct life” on the tongue.

The kicks are debuting at shops that include Hanon and End on Saturday, the 30th of March.

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