This month saw the UK’s premier sneaker crew Crepe City return to the Truman Brewery for it’s 16th Sneaker & Lifestyle Festival, and to coincide with the popular event, comes the 3rd issue of their now even larger, new & improved print format magazine. We visited the magazines launch event, which also served to showcase Walt Frazier’s hoop and lifestyle legacy alongside his ubiquitous Puma Clyde model. The evening was generously hosted by Crepe City and Puma, who treated attendees with an evening of classic old school hip-hop, Puma Clyde PE samples for rare viewing and a chance to get issue 3 before its street launch date.
Under the knowledgeable stewardship of The Daily Street’s Alex Powis, the creative director behind the magazine, first impressions are very good indeed. The renewed changes are evident. The improved quality of the visual content (photography, layout design, typography) variety of features and depth of subject matter, are handled by standout contributors and sneaker/street culture pillars throughout. To go into too much detail here would simply be to rob you of discovering the immensely enjoyable articles by both new and familiar writers on a variety of topics ranging from feminist equality (Women in Sneakers), revisitingÂ iconsÂ from the past (Walt Frazier/Puma Clyde, get educated,Â millennials!), catching up with the omni-presentÂ (Out of Line: Bobbito Garcia and no, he never stops being relevent!) and pre-empting the near future (adidas Originals Equipment Modern – EQT’s & Boost tech!)
From Crepe City magazine – Creative Director Alex Powis’
”… Those of you whoâ€™ve picked up issues 01 or 02 will notice change, and lots of it. The most noticeable is our new format â€” weâ€™ve gone bigger. More room for the amazing photography we commission and more breathing space for those insightful words found throughout. After exploring a multitude of options, we felt the format that you hold right now was the truest to our original vision of CREPE CITY Magazine, while moving us in a new direction.Â Again, we continue to work with some of the best names in our industry and beyond. This issue welcomes a selection of new writers and creative talent, as we continue to work our way through our wish-list of people to collaborate with.Â Hopefully when you get to the end of this milestone issue youâ€™ll agree with us that weâ€™ve achieved our goal: everything that is essential.”
While every facet of sneaker culture is available, everywhere, all the time, online, it makes a welcomeÂ change to have a curated digestÂ of its rich, growing history, current events and sneaker personalities compiled in a good quality book format return and take its place alongside your sneaker boxes, on your shelves and on coffee tables. It is a great tome dedicated to celebrating the entirety of global sneaker culture, and for only the 3rd issue to get this far, we welcome and look forward to more of the intelligent approach taken to produce releventÂ contextÂ in a product landscape that obsesses over only the latest drop. It makes for essential reading, and as a sneaker culture enthusiast/collector, you will be all the better for it.
Crepe City Magazine Issue 03 is available now at all good sneaker retailers and onÂ Crepe City’s Online store. To win our preview copy, simply drop your details via email to [email protected] (UK residents only) –
Special Thanks to team CC/Alex P.TDS
(All photography by EU Kicks)
Book images reproduced courtesy of author(s)/publication