Puma

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Puma has existed since 1948 when its founder Rudolf Dassler established the company in Germany. Puma has established itself as a constant name in sportswear from football to basketball and running. Over the years the classic performance models have turned into streetswear staples and gained a following in many subcultures. The label's most iconic street silhouette is the Suede, which also goes by the Clyde, Staes and Basket. Here, we cover the label's latest footwear drops from its recent focus on retro runners to its ubiquitous series of Suede releases. We also track the label's ongoing efforts in the sneaker collaboration sphere.