Since the early days of the brand, Nike has been creating sneakers that attracted a following among skateboarders from the Blazer to the Air Jordan 1. Then in 2002 the label established a dedicated line for skateboarding sneakers, Nike SB.
Over the years, the brand has become known for its creative use of colors and graphics to style its roster Dunk releases to create some of most talked about sneakers through in-house designs and collaborations
The label is also known for its roster of skateboarders (P-Rod, Janoski, Koston, Salazar
), skate videos and commercials.
Recently the label has defined itself for bringing tech innovation to its sneaker drops, leveraging its running and basketball tech for skate applications (Free, Flyknit
, Lunarlon). The label is also is fond of hybrids (Eric Koston Huarache
, Koston x Heritage