It all started in 1985 when Michael Jordan first laced up in his signature Nike
Air Jordan sneaker. Since then the franchise has expanded with an ongoing series of releases that help detail the rise of the NBA during the 1980s to the mid 1990s.
The franchise has since developed into its own brand that includes a wide range of sneakers and apparel pieces with yearly sales in the billions.
Here, we track all things Jordan Brand related from the Air Jordan Retro Collection to the label's other performance basketball sneakers. In addition to the performance releases, we cover Jordan Brand's life style drops and collaborations
Follow this space for daily updates on new and upcoming sneaker drops from Jordan Brand.