Jordan Brand is pushing forward with its 31st signature sneaker with a design that embraces the style and design from the original Air Jordan sneaker. The foundation for the design is rooted in 2016 with tech based construction that uses a full length Zoom cushion that is harnessed by the label’s FlightSpeed tech. This is a continuation for what Jordan Brand has been doing with signature kicks in terms of cushioning but it has been made with a lower profile than its predecessors.
For the upper, Jordan Brand continues to use its Flyweave performance textile, which has been the material of choice of the Air Jordan XX9 and Air Jordan XXX. However, unlike those two drops, the sneaker is fitted with leather on the heel that blends into the Flyweave build. The use of leather and the contours applied on the heel, directly references the Air Jordan 1. In terms of branding, the silhouette also references the Air Jordan 1 with the use of the Nike Swoosh and the Jordan Wings. This is just the second Jordan signature silhouette to prominently feature the Swoosh and its the first to carry the Jumpman, Wings and Swoosh.
The sneaker will debut on the 3rd of September at select shops in this black and red colorway. The color application echoes the original BRED colorway of the Air Jordan 1 that was famously banned by the NBA. In addition to the color combo, the design references its inspiration with BANNED featured on the outsole and inner tongue.
Russell Westbrook will be the on-court sponsor of the signature sneaker during the regular NBA season. However, Jimmy Butler will be the first player to wear the sneaker during competition as he wears the kicks during the Olympics in Rio de Janeiro for Team USA. Stay with us for further Air Jordan 31 developments.
Air Jordan XXXI Tech Specs
Sketches by Jordan Senior Designer Tate Kuerbis