Düsseldorf based Afew is working with Diadora to deliver an edition of the V7000 under the Highly Addictive theme. Today, we get a first look at the sneaker, which Afew has been teasing over the past few weeks with teaser content.
Here is how AFew describes the concept that drives the design.
Because Shoes are our drugs, that we are addicted to. The Shoe comes in a Medical Packaging with Medical warnings and a Blister, used only by real patients. We teamed up once again with Dr. Wefa, the Head Scientist of the Sneaker Research Institute. Finally we were able to create a Shoe that gives you the ultimate “Sneaker High” feeling.
Afew breaks down the ingredients for their addictive creation.
-an even softer Leather Lining
-premium Mesh on the Toebox
-Made in Italy
Afew describes the colorway as…
The colorway is a remix of fresh ingredients, with a mint and coral color scheme, dipped in a white underlay.
Theme extends to the detailed packaging…
So be careful and read the Medical Warnings, before you take them out of the Box. There is only one last thing.
Dr. Wefa invented a protection against reselling with his “Pop the Shoes out of the Box” Blister.
So it is your choice to get you “Sneaker High” or not.
The sneaker is set for a 22nd of April release and their are two ways to score a pair. You can head to Afew for the in-ship launch at 8:00AM CET or you can participate in the online raffle release. Hit up Afew for more details.