adidas Running Unveils new PureBOOST for 2017


By R. Brown on January 16, 2017

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With an eye at making a runner that is adapted to street running, adidas has developed the PureBOOST.

As Stephan Schneider (PureBOOST product manager) puts it…

“Runners all over the world are making cities their playground and use their runs as the ultimate way to explore. With PureBOOST we wanted to give these runners the ultimate tool to push their own boundaries, and take on the city head first.”

To achieve the street ready design, adidas uses data from its ARAMIS testing system, “a motion tracking technology that enables a detailed analysis into the movement of the body”.

Putting the research to work, adidas has created a sole system that is aimed at impact control and stability on the pavement.

PureBOOST features an 8mm heel lift and progressive sculpting of the BOOST midsole, with a wider forefront for optimum support when navigating turns – perfect for running around sharp city corners. The outsole is also built for the specific requirements of street running, with the rubber extended on the medial side for additional support and to protect against the elements of the city. The stretch web design provides superior grip, while allowing the foot to work in harmony with the BOOST midsole.

The sole works in tandem with the knit upper, which allows for a flowing and supportive wear.

a new knit upper incorporates a highly adaptive upper that moves with the runner’s gait. A new double wrap tongue construction provides support but also allows the foot to move in harmony with the upper.

adidas will release colorways of the sneaker on the 18th and 25th of January with more to come on the 1st of February. These dates are effective for the US with no word if they are the same for Europe and beyond.

adidas Running Unveils new PureBOOST for 2017

adidas Running Unveils new PureBOOST for 2017

adidas Running Unveils new PureBOOST for 2017

adidas Running Unveils new PureBOOST for 2017

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