English footballer and Arsenal striker Theo Walcott has been signed with Nike since he was fourteen years old. Now Walcott is the subject of a commercial produced by Nike and Footlocker.
The Nike Air Max 90 is the co-star in the production in a colorway apparently exclusive to Footlocker locations throughout Europe. The kicks come in a grey colorway with blue accents.
The back drop for the production is Walcott getting a tattoo at a Manchester based tattoo shop.
Today the Nike Air Max Lebron VII, the signature sneaker of Lebron James has been officially introduced to the public by Nike. To introduce the kicks Nike spoke with Jason Petrie who designed the Lebron VII. Both Lebron and Petrie give their perspective on the sneaker from both performance and design perspective.
The kicks will release on the 24th of October for $160. Check out some more previews of the Nike Air Max Lebron VII.
Here is a look at the version of the "Today Was a Good Day" Nike SB P-Rod III commercial. While the version we previously posted lasted a minute this version runs 2:21.
Check after the jump to see behind the scenes video of Paul Rodriguez discussing working with Ice Cube, Kobe Bryant, Eric Koston and Theotis Beasley.
The Ice Cube clip also features a less ironic ending, so its worth a look.
Recently Jeff Staple and Airwalks threw a launch party in NYC to celebrate their collaborative sneaker collection exclusive to discount US based chain Payless. Itsbongoboy documented the event and spoke with some movers and shakers including Jeff Staple. The video is a must see to get an idea how Staple approached the project.
Lily Lin is the focal point of the narrative that guides us through Berlin. In the video artists and tastemakers are seen but unheard as music provides the sound for the video. Like the Amsterdam and Paris iAM1 videos the Berlin one uses an effect that creates a miniature distorted view that produces dream like / drug fueled visuals.
The iAM1 videos for Milan and London focused more on the words of the city's residents to paint its picture. The Paris edition like the Amsterdam one is completely visual with local music mixed in. Also like the Amsterdam edition the Paris video uses a special effect to shoot the city, creating a distorted miniature dream-like perspective. Like in the other iAM1 videos we get a look at local artists tastemakers.
Dutch blogger Nalden is the host of the Amsterdam entry for iAM1 city profile films commissioned to celebrate the Air Max 1. The Amsterdam video is the visual striking with is use of a distorted filming technique, which makes the city appear to be a miniature.
Unlike the other City profiles the Dutch version does not feature interviews but the music of La Melodia. Nalden focuses on the hectic pace of the city, while showing a select collection of artists. The Air Max 1 and Air Maxim 1 are seen in the film.
The video is a must see for its stylized view of Amsterdam that suggests an LSD trip.
