Here is the latest collaborative sneaker between Tokyo based atmos and New Balance. The model of choice is the New Balance 576, which in this rendition has been dubbed "Face Off 2 Turbo".
The combine a mix of design elements from the blue elephant print on the heel to the abstract design on the tongue and glow-in-the-dark elements. The kicks are due to release on the 19th of September.
Earlier this week we posted the New Balance 1400 Suede pack, with straightforward colorways made in the USA.
Today, we have a look at three New Balance 576's, which also feature simple colorways, one in brown, the another in black and the last in blue. While the NB 1400's came in suede the 576's come in smooth suede. The kicks are also of note for their quality construction at the New Balance Flimby factory in England.
The kicks are now available at ripe.
The New Balance design contest to find the best interpretation of the NB 576 and 1700 is heading towards its end. Here is a look at some entries to get your creative juices flowing. Remember your entry must be received by shoes-up by the 10th of June.
New Balance is all about community from its workforce to its strong connection to people in the trenches of the sneaker community.
Now New Balance is reaching out with a design contest. The contest is basic, you must interpret the New Balance 576 and the 1700, however you wish.
The contest is being conducted in collaboration with French sneaker magazine. So the first step is to then download "virgin" templates of the NB 576 and 1700 at Shoes-Up.
After you have you have created a dope colorway you then you email the finished product to nbcc@shoes-up.com
or mail to:
Shoes-Up NBCC
32, rue Pastourelle
75003 Paris
France
Note: you can submit as many designs as you wish.
The cut off date for participation is the 10th of June. All of the entries will then be judged by a panel of heavyweights in the sneaker game such as Jeff Staple and Sarah from Colette.
The prize is more than worth the hours spent creating the kicks. Winners will be taken to Flimby Factory in the UK where they will observe the creation of their design and then be the first to try them on!
Six Hundred pairs of each winning sneaker will be produced and then will be distributed to select sneaker shops.
The best models will then be displayed at a Shoes-Up / New Balance party.
If you win don't forget EU Kicks...give us a shout out and tell us about the experience.
