Last year Benny Gold released the "Dough Boy" fitted cap. The kicks feature an Old English fusion of the letter D and B a nod to Ice Cube's character Dough Boy in the early 90's classic Boyz in the Hood.
The latest collection of the fitted cap comes in three new colors with buffalo plaid lining. The caps are set to release as part of the Benny Gold fall / winter 2009 collection.
Here is a look at the version of the "Today Was a Good Day" Nike SB P-Rod III commercial. While the version we previously posted lasted a minute this version runs 2:21.
Check after the jump to see behind the scenes video of Paul Rodriguez discussing working with Ice Cube, Kobe Bryant, Eric Koston and Theotis Beasley.
The Ice Cube clip also features a less ironic ending, so its worth a look.
Here is a look at the Nike SB Paul Rodriguez III commercial. The commercial features P-Rod skating through the streets of Los Angeles. With Los Angeles as the background the music is the fitting, featuring the early 90's anthem by Ice Cube "Today Was a Good".
The cameo by Ice Cube is classic, and will leave you wishing it was '93, when he made classic records, that still can't be touched.
Benny Gold known for hooking up Nike designs and fitted caps has a new cap that is out. The cap, which features a a mix of Old English letters D and, which stand for Dough Boy. Of corse the cap is inspired by Dough Boy who was played by Ice Cube in the film Boyz in the Hood. The cap is a hot item available in shops that carry heat such as Standard.
I make dough / but don't call me dough boy. - Ice Cube
![UNDFTD \"Triple Double\" Tee x Lakers x Ice Cube](http://www.eukicks.com/wp-content/uploads/2008/06/undftd-triple-double-tee-2.jpg "UNDFTD \\"Triple Double\\" Tee x Lakers x Ice Cube")
With the Los Angeles Lakers losing the finals to the Boston Celtics, now is a period of mourning in Los Angeles. While Laker fans discuss the team’s chances for next season, the Los Angeles based Undefeated has release a shirt in Laker purple and gold. The shirt not only pays tribute the Lakers but also LA’s own Ice Cube and his classic west coast track It Was A Good Day where Cube boasts "Last Week Fucked Around and Got a Triple Double". The shirt is a must for Ice Cube fans how bleed purple and gold. You can pick these up at UNDFTD in Los Angeles.
Via HB
