Streetwear brand Freshjive is going in a minimalist direction in terms of branding. Freshjive designer Rick Klotz has recently come to the conclusion branding is not for his creations. Klotz brand-less vision is refreshing in a world were branding is a household topic.
Klotz's new perspective is evident from the look of his collaboration with sneaker brand Etnies. The collection features two of the Etnies Junior Plus in minimalist black uppers on white midsoles. One of the kicks comes in black canvas the other in black leather. On the tongue reads "Freshjive", the kicks only piece of branding.
Look for these to release at the end of August.
via snkr frkr
