by Rocky Brown
28 January 2010
Adidas

The online world is full of social-games and virtual worlds, adidas is adding to this with a virtual neighborhood accessible by buying sneakers from the AR collection, and allowing adidas to scan the sneakers via web cam, which will unlock the world. You can test the community out on the 9th of February at [...]
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by Rocky Brown
6 January 2010
Adidas

On Monday, we previewed the adidas Originals Tech pack, which includes the Nizza Low, Superstar, and Samba. A fourth sneaker has now surfaced with the “Tech” style, the adidas Forum Mid. The sneaker comes in a black colorway in a build that blends leather, suede and mesh. Like the other three sneakers, [...]
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