On October 10th 2009 Vienna was the focal point of sneakerculture for one day.
Sneakerness made its way from switzerland across the boarder to Austria's capital city and with them they brought people from all across Europe, Great Britain, USA and even South Africa.
The expectations were quite high but without any doubt Sergio Muster, founder and organizer of Sneakerness, was able to meet them.
Read on for the recap and the exclusive EU KICKS video from the Sneakerness...
The Convention opened its gates to sneakerheads at 1 p.m. although lines persisted until 2:30 p.m. because of the overwhelming response.
Inside visitors were presented with sneakers and art by exhibitors like Nike, Reebok, Puma, Adidas, New Balance, Pro Keds amongst others.
Not only could you check out what the industry is coming up with in the next few months, you also had the opportunity to buy kicks either at one of the shops (Stil-Laden, Zapateria, Fame,...) or at one of the retail tables that provided vintage to state of the art foot candy.
Nike presented different styles of the Air Max 1 model, which is celebrating a renaissance this year. Amongst the exhibited models, a very special, never released and ultra rare Parra custom was there to be admired. The sneaker was originally influenced in its design by Albert Heijn's (Amsterdam's largest and most renowned shopping center) shopping bag colors. Parra chose the colors because they represent Amsterdam and he wanted the kicks to stay true to the city. But after the 20 sample pieces were made Albert Heijn changed its corporate colors, which made Parra decide not to let the Air Max 1 be released.
Another special Air Max 1 on hand was the OG red/white colorway with Tinker Hatfield's signature, provided by Berlin based Overkill.
Also we had the chance to chat with the guys from Reebok that introduced most of their models that are going to be released as part of next year's spring/summer collection (we will report on them later!).
Brands like New Balance, Puma , Kangaroos and Pro Keds also sent their representatives, which were also available for a chat and dropped information about current and upcoming projects.
Art connoisseurs were provided with designs from El Lasso/Inoperable (who designed the Nike exhibition box) and GabyGaby who I literally "ran" into. I had the chance to chat with the talented and well-known artist from the Netherlands and capture that on tape. You can check the interview in our recap Video, and hear about some interesting sneaker related projects he has cooking up.
The most remarkable thing besides all the sneakers and art put together into one place was the audience. The mix of so many different people from different parts of the world that came for one reason and one passion, sneakers.
This cultural blend with a common denominator provided a relaxed and laid back vibe, although people were quite anxious about someone stepping on their kicks. Words, images, and videos captured the basic elements of the day, however the collective experience can only be experienced first hand.
Knowing that I can only recommend you to visit next years sneakerness, which will take place in Germany.
With that said - see you next year, Sneakerness!
video by tnblsb
pictures by christian schantl
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