Nike Sportswear Opens the 720 Air Store

Servicing customers in Europe, Nike has just opened the 720 Air Store. The shop is almost purely digital with the website going live to coincide with the release of the Sunset / Sunrise Air Max 720. The Air Store gives every consumer that purchases a pair of Air Max 720 the chance to unlock limited edition merchandise, exclusive content and surprise experiences…

Nike Air Max 720 “Sunrise”

With the Air Max 720, Nike is deploying a brand new comfort focused Air Max cushion. Designing the upper, Nike takes elements from the Air Max Deluxe, 97, 98 and Plus. Echoing the Air Max Plus “Sunset” colorway, the Air Max 720 will launch in a gradient flow between team orange and university gold that is encased in black. The release date…

Nike Air Max2 Light “Blue Lagoon”

Originally released in 1994, the Air Max2 Light makes its return as a near-exact replica of the iconic running shoe. When it introduced two different pressure systems in one Air-unit on a Nike sneaker, it became a cult-favorite for runners and sneakerheads alike. Staying true to the original, breathable mesh and synthetic leather overlays sit on top of the molded heel design.…