
Hip Hop heavyweights pushing sneakers is nothing new as Run DMC did it back in the eighties. But the Air Yeezy being the most hyped sneaker since it first surfaced to now, has elevated the bar for other rappers.
Jay Z released the Reebok S. Carters a few years back with mixed success, which never really captured the sneaker community. Now Jay is back with Rocawear R+ Evolution.
Lets hope this come back does better than Kingdom Come.
Check out the sneaker here...and if you like them, they release on the 1st of June.
via thelifefiles

Rocawear R+ Evolution
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2fye
[...] first got a glimpse of Jay-Z’s latest sneaker project last week, the Rocawear R+ Evolution. This time he brushes aside Reebok and releases the first sneaker on Rocawear. Originally we just [...]