Daily Kicks Since 2006

Releasing: Nike Air Max 1 & 90 x Roundel by London Underground

Nike Air Max 1 & 90 x Roundel by London Underground

This happens all the time, you hop on your favorite public transport and kick your feet up for the ride. Resting your kicks against the upholstery on a neighboring seat. With this being such a common experience, you can only imagine how many times a commuter lost in thought has looked at their kicks against the upholstery and saw the possibilities.

Sure most don’t think about how cool it would be to place public transport upholstery patterns on sneakers, but Nike does. The pattern of choice is drawn from the London Underground, specifically the upholstery that debuted in 1978 by Misha Black.

NSW has translated the pattern onto the Air Max 1 and Air Max 90 using a jacquard weave.

On the Air Max 90, the Jacquard weave is applied in a very smooth a flat way, giving it a one-piece quality. The Air Max 1 uses the Jacquard weave in a more textured way with a stitched build. Completing the look, the Roundel logo is placed on the tongue of each sneaker.

The kicks are releasing on Saturday (14th of December) through shops that include Foot Patrol in a size range for both men and women.

Nike Air Max 1 & 90 x Roundel by London Underground

Nike Air Max 1 & 90 x Roundel by London Underground

Nike Air Max 1 & 90 x Roundel by London Underground

Nike Air Max 1 & 90 x Roundel by London Underground

Nike Air Max 1 & 90 x Roundel by London Underground

Nike Air Max 1 & 90 x Roundel by London Underground

Nike Air Max 1 & 90 x Roundel by London Underground

Nike Air Max 1 & 90 x Roundel by London Underground

Nike Air Max 1 & 90 x Roundel by London Underground

Nike Air Max 1 & 90 x Roundel by London Underground

Nike Air Max 1 & 90 x Roundel by London Underground

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