Puma has allowed a selection of its sneakers to be customized through its Mongolian BBQ program since 2005. In the past you could either go into one of the Puma shops around the globe and create your kicks or do it online. Puma is changing all of that with a collaboration with W Hotels. Those staying at the Hotel can request a customization tray with material samples and exclusive W Hotel materials. Custom kicks can be purchased for prices starting at $100.
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