With all the attention toward the Nike Air Max 1 and its brand new hybrid outgrowth the Nike Air Maxim 1, people have paid tribute to the sneakers. If you have not seen the video were Tinker Hatfield talks about how the Air Max 1 came to be through inspiration by the must see Parisian modern arts museum the George Pompidou Centre, check it out here.
Nike Sportswear has commissioned English based artist Insa to create some artwork inspired by the Air Max 1. Insa explains the origins of the project stating:
“It started with Charlie Dark and the Run Dem Crew and got me thinking of how I see London and running. And I'm not really much of a runner, but I thought maybe my artwork would travel around the city. My art would do the running for me”
With 7 day journey through east London he painted 35 pieces, with a selection of the work seen here. Also check out a video of the project after the jump.
From today until the 26th of July you can check out the IAM1 x INSA
“Looking For Love In All The Wrong Places” exhibition at:
Nike Sportswear 1948
Arches 477 - 478 Batemans Row
Shoreditch, London, EC2 3HH
Date: 17th July – 26th July
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- Nike IAM1 x INSA | London Exhibition at 1948
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- Nike IAM1 x INSA | London Exhibition at 1948
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- Nike IAM1 x INSA | London Exhibition at 1948
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- Nike IAM1 x INSA | London Exhibition at 1948
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- Nike IAM1 x INSA | London Exhibition at 1948
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- Nike IAM1 x INSA | London Exhibition at 1948
