July 26th, 2009 | Words by Rocky Brown | Posted in Nike
The iAM1 videos for Milan and London focused more on the words of the city's residents to paint its picture. The Paris edition like the Amsterdam one is completely visual with local music mixed in. Also like the Amsterdam edition the Paris video uses a special effect to shoot the city, creating a distorted miniature dream-like perspective. Like in the other iAM1 videos we get a look at local artists tastemakers.
