In case you have not noticed Nelly is working as the pitchman for Honey Nut Cheerios. The Missouri based MC in collaboration with the honey sweet cereal brand has hooked up a full yellow colorway of the Nike iD LeBron X. Keeping with the broader campaign the kicks are tagged with a "Must Be The Honey" lace clip and a BuzzBee lace clip. Housed in a branded box, the kicks are limited to 250 pairs with celebs like Bow Wow and Nick Cannon being gifted the kicks.
Nelly x Cheerios x Nike iD LeBron X “Must Be The Honey”
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