Nike has recently teamed up with Google to create the new online social networking site dedicated to football players and fans of the sport. Joga, the site is undoubtedly aimed at creating hype around Nike leading up to the World Cup in Germany this summer. Currently one can only become a member of the site through invitation, however you can ask for an invite on the site and they claim they will send you and invite in a few weeks.
“Joga will help you connect to people who share the same passion for the game and also access exclusive content around athlete profiles, video clips and photos.”
picture: http://blog.outer-court.com/
[...] With the growth of such online social networks as friendster and myspace, you would figure that similar networks would develop for specific sub-cultures. We have already seen an international football based social network from Nike and Google: Joga. Now a social network focused on sneaker culture has appeared, SneakerPlay. The site is currently only open to those with invitations, however the site should be open to the general public soon. Here is the word on Sneakerplay from the site: Sneakerplay is an innovative social network designed specifically for the global sneaker culture — a place where sneaker enthusiasts can connect with friends, meet like minded individuals and express their unique styles. [...]