The winner has been announced for the Project Bluefoot Air Jordan design contest. And the winner is…Tom Matic. Jordan Brand design gurus D’Wayne Edwards and Jason Mayden judged the entrants and had some very interesting constructive criticism.
Mayden and Edwards stated that the designs focused too much on the back story of the design as opposed to trying create real world innovation. The judges wanted to see some modification work with tape and ripped up kicks mixed with some ideas for improvement.
To have a look at the finalists check Project Blue Foot, with commentary on each sneaker. A must read for design-heads.
