In the NFL, wide receivers are known for their flair. Players like Terrell Owens and Chad Johnson excelled on the field and loved the limelight. Calvin Johnson's separates himself not only by his elite play but also by restrained character. Playing off of that idea, Nike, Wieden+Kennedy and Stacy Wall have created the Calvin & Johnson ad series.
The commercial stars Calvin Johnson as Calvin, the tunnel vision player who trains and wins. Johnson is played by Sean "P.Diddy" Combs who handles the fame aspect of being an elite pro-athlete. The debut spot from the campaign is entitled 'Unite Unleash Speed' with more ads to come. Calvin Johnson's Nike CJ81 Trainer Max is a key element in the ad.