Fully integrated into the creative role at Reebok and doing a pretty good job Stateside too, Swizz Beatz finally gets his wife, Alicia Keys in on the act partnering with the brand following on from his fellow MMG Hip Hop associations. Debuting not just one collaborative model but a whole collection inspired by the 14 time Grammy award winning stars passions from music to art influences.
Keys splits the collection into two packs, working with Reebok’s design team to produce revamped versions of popular silhouettes such as the Classic Nylon Slim, Freestyle Hi, Freestyle Hi Dubble Bubble and Princes. Each model comes in two very different styles. The softer looking pack features muted greys, purples and creams in suede, nubuck and treated leather, which is spiced up with accents of bright yellow in colour blocking designs. That side of the collection is juxtaposed with the sexier all black offerings, which utilize premium leather, metallic studded embellishments and music inspired prints.