Brand Jordan's strategy for the handling of the release of the Air Jordan 3 "True Blue" is bizarre. First the sneaker was announced as an international only release, meaning that it would not release in the States, which has a huge demand for the kicks.
Then the sneaker surfaced at the usual band of pre-sellers for an above retail price. The next step in the story was really surprising, the sneaker was then released early and been in stock for over a month at select European sneaker shops.
Saturday, the 8th of August is the official release date of the sneaker in Canada, Asia and Europe, though the release is almost a non event with sneaker being available online for the past few weeks.
If you have been putting off picking up a pair Saturday is the day to do it. People in the US can order online or trek to Canada and the rest of the world can check your their local shop or buy online.
Stockholm based Sneakers 'N Stuff will have the kicks available for 136 euros.
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