Get your daily dose of sneaker news in your inbox by subscribing to the EU Kicks Newsletter.

Adidas & Puma end 60 year Feud with Football Match

September 20th, 2009 | Words by Rocky Brown | Posted in Adidas, Sneaker News

Adidas & Puma end 60 year Feud with Football

If you know about the history of adidas and Puma you are undoubtably aware of the feud between Adolf Dassler and Rudolf Dassler. In the 1920's the two brothers created a company producing athletic footwear, however just after the end of the Second World War the company was dissolved.

In 1948, Adi Dassler set up adidas and Rudolf Dassler set up Puma in the Bavarian town of Herzogenaurach. The rivalry extended to the entire town based on employment.

Sadly the two brothers never reconciled their differences. However, the two companies they started are making peace with a friendly football match between the two companies in Herzogenaurach, where the rivalry is still alive. The event marks the first time the two companies have ever collaborated in their 60 year existence.

The match is set for tomorrow the 21st of September.

Today, neither side of the Dassler family plays a major role in either brand with Puma owned by French luxury conglomerate PPR and adidas is a publicly traded company with a diverse ownership.

via BBC News / flintsteel

More Kicks:

PUMA Voltaic Womens Athletic Running Shoes NEW PUMA Voltaic Womens Athletic Running Shoes NEW Paypal 20 Bids US $50.01 1h 32m
GERMANY Military Coinage WWII 5 Reichspfennig 1940 A GERMANY Military Coinage WWII 5 Reichspfennig 1940 A Paypal 21 Bids US $102.50 6h 57m
BRAND NEW ADIDAS STELLA MCCARTNEY Ruffle Dress S BRAND NEW ADIDAS STELLA MCCARTNEY Ruffle Dress S Paypal 6 Bids US $66.50 8h 19m
Lipschutz Mutt Solingen Germany Pocket Knife Stag Lipschutz Mutt Solingen Germany Pocket Knife Stag Paypal 18 Bids US $285.00 9h 26m
Puma 675 Stock Knife Vintage Mint 1973 Puma 675 Stock Knife Vintage Mint 1973 Paypal 19 Bids US $209.50 9h 45m

Leave a Reply